Why Website Speed Matters More Than Ever Website speed directly affects how users interact with your site—and whether they stay or leave. A slow site frustrates visitors, reduces time on page, and increases bounce rate. From a technical perspective, Google also uses page speed as a confirmed ranking signal, both on desktop and mobile. Key Benefits of a Fast Website Improved SEO Rankings: Search engines prioritize fast-loading pages, especially for mobile search. Lower Bounce Rates: Visitors are more likely to stay and explore when pages load quickly. Higher Conversion Rates: A delay of just one second can reduce conversions by up to 20%. Better Mobile Experience: With mobile-first indexing, speed is critical for usability on smaller devices. How to Measure Your Website Speed 1. Google PageSpeed Insights Provides performance scores and specific recommendations for both mobile and desktop. Great starting point. 2. GTmetrix Offers deeper performance insi...
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