The Importance of Tracking Website Performance and Conversion Metrics To grow your business and improve your website's effectiveness, you need to know how well it's performing. Tracking key performance indicators (KPIs) and conversion metrics allows you to make data-driven decisions, improve user experience, and increase revenue. In this article, we will explore the essential metrics you need to monitor and the tools that can help you track them. Key Website Performance Metrics to Monitor 1. Traffic Sources Understanding where your visitors come from is crucial for identifying successful marketing channels. Track whether your traffic is coming from organic search, paid ads, social media, referrals, or direct visits. This insight helps you allocate resources efficiently and focus on high-performing channels. 2. Bounce Rate The bounce rate measures the percentage of visitors who leave your website after viewing only one page. A high bounce rate indicates that users a...
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