Why Micro-Influencers Are More Effective Than You Think Micro-influencers—typically defined as creators with 1,000 to 100,000 followers—often have higher engagement rates than mega-celebrities. Their audiences tend to trust them more, as they feel like peers, not distant icons. This trust translates into authentic influence and better conversions. Case Study: Niche Skincare Brand’s Instagram Growth Pendahuluan A cruelty-free skincare startup wanted to increase awareness among Gen Z and millennials without the budget for big influencers or mainstream ads. Masalah yang Dihadapi Minimal brand recognition outside a small loyal customer base Low organic reach on Instagram No existing influencer relationships Solusi yang Diterapkan Identified Niche Creators: Partnered with 50 micro-influencers in skincare, wellness, and lifestyle with 2K–25K followers Product Seeding: Sent free PR boxes with personalized notes and a call-to-action to “share if you love it” ...
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