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The Rise of TikTok for Local Businesses TikTok has evolved from a trend-based video app into a powerful discovery platform for small and local brands. With over one billion active users globally, its algorithm-driven feed prioritizes content quality over follower count—making it the perfect platform for brands with limited reach to go viral overnight. Why TikTok Works for Local Branding Unlike traditional platforms that rely heavily on connections or ad spend, TikTok surfaces content to users based on interests, behaviors, and viewing patterns. For local brands, this means: Equal opportunity to reach a wide audience High engagement on authentic, unscripted content Increased foot traffic and inquiries from viral posts Stronger brand presence through community-building content Case Study: TikTok Growth for a Local Coffee Shop Pendahuluan A small coffee shop in a suburban neighborhood struggled with post-pandemic footfall. They had under 500 Instagram followers a...