Why Page Structure Matters for Business Websites Each page on your website serves a distinct purpose. A well-structured site not only improves user experience but also boosts your SEO, increases time on site, and improves conversion rates. Visitors expect certain pages—and skipping them can hurt your credibility. The Core Pages Every Small Business Website Should Include 1. Homepage This is the front door to your business. It must clearly explain who you are, what you do, and what action the visitor should take next. Clear headline and subheadline Overview of services or offerings Visual cues to other sections of your site Strong CTA above the fold 2. About Page Visitors go here to learn who’s behind the brand. It builds emotional connection and trust. Founder or team story Business mission and vision Milestones or history Photos or behind-the-scenes content 3. Services or Products Page This is where you describe your offerings in detail. It...
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