Why Product Schema is Essential for Ecommerce SEO In today’s digital landscape, ecommerce stores face stiff competition in search engine results. To stand out and capture the attention of potential customers, it’s crucial to provide search engines with clear and structured information about your products. Product schema is a type of structured data that helps search engines understand key details about your products, such as name, price, availability, and reviews, ultimately helping your products rank higher in search results. The Problem of Low Product Visibility in Search An online fashion store selling unique accessories found that while their products were excellent, they were not appearing in relevant search results. Their product pages were well-designed, but search engines were struggling to understand the key elements like price, product category, and availability. As a result, they were losing out on potential customers searching for specific products online. Challen...
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