Why the About Page Is Crucial for Business Websites Visitors often check the About page before making a decision to trust your business. It tells your story, shares your mission, and helps humanize your brand. A generic About page can make your business seem impersonal. A well-crafted one can inspire confidence and lead to conversions. Elements That Make an Effective About Page 1. A Clear and Human Introduction Start with a strong opening that clearly explains who you are and what your business does. Avoid corporate jargon—be direct and relatable. Use “we” or “I” based on whether your brand voice is personal or team-based. 2. Your Mission and Values Let visitors know what you stand for. Are you committed to sustainability, innovation, customer satisfaction, or affordability? Be honest and concise—people want to align with brands that reflect their values. 3. The Story Behind Your Business Tell how your business started. Was it built out of a personal struggle or a big i...
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