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Why Natural Virality Works Better Than Forced Trends In an era flooded with clickbait and manufactured hype, audiences crave authenticity. Content that goes viral naturally often feels relatable, timely, and emotionally real. It invites shares not through manipulation, but through genuine resonance. Case Study: A Local Café’s TikTok Success Pendahuluan A small café in Jakarta wanted to increase foot traffic among Gen Z customers. With no influencer budget, they relied solely on organic TikTok content. Masalah yang Dihadapi No viral content experience Overcrowded niche with many local coffee shops already active Low engagement on previous static photo posts Solusi yang Diterapkan Humanized Content: Baristas filmed fun interactions, coffee-making ASMR, and staff dancing during closing hours Behind-the-Scenes: Shared how they designed their café wall art and selected playlists Relatable Humor: Created short skits around customer types (e.g., the oat mil...