Understanding the Power of Local Business Schema Local businesses need to stand out in competitive search results, especially when people are actively searching for nearby services. Local Business schema is a structured data markup that provides search engines with essential information about your business, such as location, contact information, hours of operation, and more. This allows your business to be featured in rich results like Google My Business, Maps, and local packs. Here’s how to use Local Business schema to improve local SEO and visibility. Challenges in Local SEO Visibility A family-owned restaurant located in a busy metropolitan area struggled to stand out in search results. While the website contained detailed menus and service hours, the restaurant’s Google profile wasn’t fully optimized for local queries, and organic search rankings were poor for "near me" searches. Challenges Faced by the Business Low visibility in local search results Inco...
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