Why Service Pages Matter for Business Websites When visitors land on your website, one of the most decisive moments happens on your service page. This is where people decide if they trust you, if your offer matches their needs, and whether or not to take the next step. Yet, many business websites treat service pages as afterthoughts—generic, short, and lacking strategy. In this guide, based on a real-life case study, we break down the process of writing high-converting service pages that not only appeal to humans but are also optimized for search engines. Common Mistakes in Service Page Content Vague or Generic Descriptions Most service pages use overly broad phrases like “We provide quality solutions tailored to your needs.” This kind of fluff says nothing about what you actually do or how you’re different. Lack of Keyword Focus Ignoring keywords means missing out on valuable organic traffic. If your page doesn’t include what your audience is searching for, Google won’t ra...
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