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What Is User Generated Content and Why It Matters User-generated content (UGC) refers to any content—text, images, videos, or reviews—created by real customers rather than brands. This form of content is perceived as more authentic, making it a powerful driver of trust and purchase decisions. The Power of Social Proof in the Digital Age In today’s crowded digital space, people rely heavily on peer validation. Seeing real users share genuine experiences with a product or service builds credibility far more effectively than polished brand ads. UGC brings raw, honest voices to your marketing mix. Case Study: Leveraging UGC to Launch a Fitness App Pendahuluan A fitness startup developed a mobile app targeting busy professionals looking for short home workouts. Despite offering unique features, initial downloads were low and online engagement minimal. Masalah yang Dihadapi Low visibility on app stores and social media No community or social engagement Users hesitant...