What Are Micro Influencers and Why They Matter Micro influencers are individuals with a follower count typically between 1,000 and 100,000. They are not celebrities—but they are trusted voices within specific niches or communities. Their high engagement rates and relatable content make them ideal for brands seeking authenticity and cost-effective results. The Trust Factor Behind Micro Influence People are more likely to trust a recommendation from someone they perceive as a peer. Unlike macro influencers who often partner with big brands across various industries, micro influencers tend to focus on one area, such as skincare, local food, parenting, or personal finance. This focus earns them credibility and loyalty from their audience. Case Study: Micro Influencers Driving Sales for a Natural Skincare Brand Pendahuluan A new skincare startup launched an organic face serum but struggled to gain online traction. Competing with legacy brands and large influencer budgets, they ...
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