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The Overlooked Power of the About Page In the process of building a business website, most people focus on the homepage, service pages, or blog content. The About page is often rushed or written with vague corporate language. This is a huge missed opportunity. Visitors who click on your About page are seeking trust, connection, and legitimacy. They want to know the people or mission behind the brand. Done right, this page can turn hesitation into confidence—and casual visitors into customers. Why the About Page Matters More Than You Think Trust-Building The About page is often one of the most visited on any business website. It’s where people look for human connection, real stories, and proof that you’re not just another faceless company. When people trust you, they buy from you. SEO Opportunity By optimizing your About page with relevant keywords and internal links, you help search engines understand your business better. A well-structured page improves site authority and...